New BBC director general Matt Brittin has told staff the BBC "has never been more needed" but that "tough choices are unavoidable as we make savings".
What do we need it for, that other broadcasters cannot provide, exactly?
In an email to staff, Brittin said: "The BBC has proved throughout its history how quickly it can reinvent itself to serve the needs of audiences - from restructuring for World War II to repurposing during Covid to spinning up services in conflict zones. We need, collectively, to call on that sense of urgency now."
The BBC has never served its audience because that’s not who it’s geared to and on which it has no need to depend for its cash flow. Just like the NHS.
"I know change will not be easy. Tough choices are unavoidable as we make savings. We should ask ourselves, honestly: if we were inventing the BBC today, what would we do? Then respond with clarity, pace and purpose."
Well, as the old joke goes, I wouldn't start from here! And I agree with Longrider - no one should be forced to pay for a license simply for possessing a tv. Move with the times, move to a subscription model. Then we will see what people truly rhink you are worth...
Welcome back Julia. I forgot to say this yesterday, sorry.
ReplyDeleteOuch, there I go again posting as anon.
ReplyDeleteNone of the handwringers at the BBC can admit what the actual problems are, so they desperately try to invent alternatives. It is pretty simple. First there is a large proportion of the UK population that the BBC hates and makes no secret about it, those people hate them back. Second this isn't the 1950s when we only had a choice of two channels, we now have satellites and streaming, meaning that a great many viewers never watch the BBC at all and don't see why they should be forced to pay for it. They are also 100% right, they shouldn't.
ReplyDelete"If we were inventing the BBC today, what would we do?"
I have no idea. What I do know is that the TV Licence is an absurd anachronism which would be laughed at if it was proposed as a new idea today.
There is also the reputation that the BBC used to have as a reliable news source. That reputation is now in tatters because their news coverage now consists entirely of lies and propaganda and guess what, people have noticed.
Stonyground.
Plus lies of omission. A protest march and meeting by hundreds of thousands of the wrong people. Crimes committed by the approved people? Nah. Tumbleweed and crickets.
DeleteBut here is news of something trivial.
Proof of the contempt that the Beeb has for the public is the continuous stream of shite quizes , game shows, nature lectures, soap fantasy indoctrination. we are treated to that they would never watch or listen to themselves.
Thank goodness for Youtube.
End of rant.
Perhaps if the BBC tried broadcasting with impartiality ,instead of giving everything a leftward ,transgender, climate change slant, they might just be able to win some of their audience back. Don't hold your breath though.
ReplyDeleteNot certain if it's still true that the only newspaper showing job vacancies at Al Beeb is The Guardian. If so, it says it all.
ReplyDeletePenseivat