Stop Calling Them 'Customers' - They Aren't, And Never Will Be...

The owner of restaurant Jack the Chipper which has been boycotted by customers...

Has it? By actual customers? 

...who have slammed the name for glorifying a serial killer has insisted he has no plans to change the name.

Really? So...people are avoiding the shop, are they? And the owners are on the verge of going bankrupt, are they? 

Owner Recep Turhan, 52, opened the chippy in Greenwich, South East London, after the success of the original shop based in the East End area of Whitechapel, where the Ripper was renowned for preying on his victims - who were mainly female prostitutes.

Appearing on ITV's This Morning today, he told how he has no plans to change the name of the shop - despite customer complaints.

'The other shop is in Brick Lane and I don't have any kind of problems in that area,' he said, speaking to presenters Ruth Langsford and Eamonn Holmes. 'I don't have any problems with customers there - we're going very well.'

Recep's son Cagri Turhan, who is the manager of the chip shop, added: 'We don't want to change the name. We don't want to disrespect anyone. We've already shown our respectfulness by offering 50% discount for women just to show we're not here to be disrespectful or damaging in any sense. We're just here to provide good food and a good service.'

But if your Greenwich branch has no customers, how can you do th.. 

'It's quite bad at the moment - more online than anything else,' he said.

'The customers that we have inside the shop - when they come in they love the food and say our product and customer service is great.'

'However, these specific people who are trying to boycott the shop itself try to always give us negative feedback and reviews online and try to damage the reputation of the business.'

Aha! It's not 'customers' at all, is it? One might think real journalists wouldn't describe an online mob - a lot of whom will be commenting from overseas and have no intention of setting foot in the country, let alone Mr Turhan's shop - as such.  

Unless, of course, you've been paying attention to what journalism has become...