Well, You Could Knock Me Down With A Feather...

Sainsbury’s said sales growth slowed in recent weeks as food inflation eased and as consumers shop “more cautiously” amid poor weather and the cost of living crisis.

What has 'poor weather' got to do with anything? I'm glad you asked, Reader! 

The retailer said the decline reflected “an unseasonal start to summer”, with cold and wet weather hitting sales of summer goods such as paddling pools and garden furniture which did well in a hot start to the summer last year.

And this is 'news'? 

“Consumers continue to shop general merchandise more cautiously,” the retailer said in a statement, adding that shoppers were responding where it had offered discounts.

When you offer a reduced price, people buy more stuff! Gosh! This is earth shaking stuff, 'Guardian'!