However, despite the Paul Thomas Anderson's political thriller winning rave reviews and hailed as a 'masterpiece' by critics, when it came to the box office, it received a much more lukewarm reception.
Critics aren't always right. If you can't hook the audience, you're done for;you can't spend rave reviews.
While it took in an impressive $204.7 million globally, according to Variety the film needed to make around $300 million in order to breakeven, due to its staggeringly high budget - reportedly $175 million - and significant marketing costs.
High budget and marketing costs? James Cameron laughs at these being any kind of obstacle to box office success. And confounds the critics. Long may he continue! Going to watch 'Avatar: Fire And Ash' on the Monday before Christmas was the highlight of the year for me.
The Critics score how it fits in the luvvie scene and meets work agendas.
ReplyDeleteThe public want to be entertained and are willing to pay for that.
Things are changing though as some of the investors are starting to realise, OK, they are slow, that they are not funding good movies that will give a good ROI and being a bit more careful where they put their money.
Perhaps the public don't want to watch a film where de Caprio doesn't freeze to death hanging on to a door which could have held his weight?
ReplyDeletePenseivat