Hard Times At The House Of Mouse

Things are going quite differently during President Trump’s second term at the Walt Disney Company. With the troubling effects the DEI ending executive order has had on companies at large including Target, Walmart, PBS and more, the hold out at Disney didn’t last long.

Of course not. Disney is, first and foremost, a business.  

Earlier this week it was reported that Disney has begun the process of disbanding and altering various diversity initiatives, which the company once prided itself on and that has left staffers concerned. According to Deadline, employees received a memo this week from Disney HR chief Sonia Coleman, stating the move was intended to align with “business goals and company values,” rather than any specific adherence to Trump’s sweeping range of executive orders since assuming office last month. To many it signals a bending of the knee, which has reportedly been received as unexpected internally compared to how Disney stood firmly by its morals in the past.

Hmmm, it was a paradise on earth before? Doesn't appear so.

“What’s next? Where do we go from here? What do we stand for now, keeping MAGA happy?” an insider told Deadline about the general morale at Disney in the wake of the purported memo. “This is not what I expected from Bob [Iger]— I thought he had our back.”

Then you just got an introduction to reality. He has the company's back. That's his job.