Virgin Atlantic's high-profile 25th anniversary retro TV ad campaign, featuring crowds ogling its glitzy female cabin crew, has prompted complaints to the advertising watchdog that it is sexist and insulting to women.Eh….? The most stunning recent advert on tv, utilising the nostalgia factor beautifully (even if you hated the 80s while you were in them), and bringing a smile to peoples' lips in times of recession?
The Advertising Standards Authority has received 29 complaints that the £6m ad campaign, which also includes press advertising, is sexist.There’s only 29 of them left?
The complainants argue that the all-female crew members are being promoted as the main reason for choosing the airline, and that this is insulting to all women, especially those working in the aviation industry.
I’d suggest a captive breeding programme, but, well, you can see the hurdles you’d have to overcome….