Saturday 8 November 2014

Save Us, Advertising Standards Authority, You’re Our Only Hope!

An advertisement for a fantasy football Sun newspaper competition which offered a date with a Page 3 girl as a prize has been banned and branded “sexist and demeaning”.
By real people, or by the sort of rabid harridans we can expect to marshal their forces into battle over this sort of thing?
Complaints, many submitted via campaigning platform SumOfUs.org, said that the offer of a date was sexist, demeaning, offensive and objectified women.
Ah. That says it all, doesn’t it?
A spokesman for the Sun said the paper was deeply disappointed at the ban, adding that numerous companies run promotions using the competition mechanic of winning a special date.
“We believe that the email and prize was an obviously lighthearted marketing exercise,” he added.
“We note that there have been countless campaigns of a broadly similar, light-hearted nature run by other companies – including those involving a ‘win a date with’ scenario – which have not been ruled ‘socially inappropriate’ by the ASA. We will abide by the judgment, but wish to register our deep disappointment at this decision.”
Perhaps not abiding by it might change things quicker?
News UK, publisher of the Sun, had argued in its submission to the ASA defending the promotion that it was “appropriate” for the target audience – 93% of email recipients were male – and that it would not offend them.
It doesn’t seem to matter these days whether your target audience is offended – you have to avoid ‘offending’ the sort of people who make it their life’s work to find things to be offended about.

And how can anyone possibly do that?

6 comments:

Ian Hills said...

Considering the Leveson Report's hint that supposedly offensive material like page 3 might be banned in future, I can't say I'm surprised at this paralegal body's attitude. It is anticipating future law. See -

http://britain-today.blogspot.co.uk/2013/02/be-nice-to-minorities-says-leveson.html

andy5759 said...

I suppose the reaction would have been the same if the prize was a date with a Chippendale (a male stripping ensemble). There are so many of these awful people about these days, they occupy every niche in society. Can we turn back the tide in our lifetimes? I don't think so.

Anonymous said...

They should ban lipstick , make up and hair styling.etc.
Seeing the real female might have a bad effect on the birth rate but should satisify the feminists.

Flaxen Saxon said...

What ya gonna do? Men like attractive women. Surely they don't expect to derail the biological imperative. To do so is an exercise in folly.

Furor Teutonicus said...

XX Surely they don't expect to derail the biological imperative. XX

That is their total lif AIM!

JuliaM said...

"It is anticipating future law."

*nods gloomily*

"There are so many of these awful people about these days, they occupy every niche in society. Can we turn back the tide in our lifetimes? I don't think so."

Me neither. They are like cockroaches, they'd survive a nuclear blast... :/