Tuesday 25 April 2017

Never Mind, Love, I Hear There's A PR Job Open At United Air...

Helium balloons containing free sandwich vouchers could fall over Bolton today, thanks to Poundbakery.
500 orange and black balloons were let loose from Poundbakery’s head office in Sidney Street earlier this afternoon - all containing vouchers for a free butty.
Whoever finds a balloon with the ‘Go Large’ voucher attached can grab a free sandwich at their nearest Poundbakery.
Well, it's not often people take out a full page advert in the local paper to announce their intention to litter on behalf of their company!
Marketing manager, Keely Palin, said “The sky is the limit with this campaign and we can’t wait to see where the balloons end up.”
I wonder where you'll end up...

2 comments:

The Jannie said...

Oh, Julia, don't be such a spoilsport. Think of the enjoyment to be had watching the brawls as the poor citizens of Bolton scramble for the chance of a free sandwich. If we're doubly lucky there will be race riots or full-scale battles as residents of neighbouring towns flood in to benefit from these gifts from above

JuliaM said...

I've heard almost nothing more about it, so I guess it was a total flop!