Co-ordinator Matthew Moors said: “Everyone has a role to play in helping Brighton and Hove become a dementia friendly city.
“This includes organisations providing services to people living with dementia via the council, health service and care providers.
“However it also includes local hairdressers, cafes, places of worship, friends and neighbours, bus and taxi companies, bank chains, supermarkets, the police, schools, sports centres and theatres as well as many others.
“We can all make changes to our behaviour and our services to create a safer and more inclusive society for people with dementia.”...obviously. I'm too much of a lady to make it though!