Well, what do you think?
Pre-packed sandwiches, pizzas and cheese will have the amount of salt they contain slashed under proposals from food watchdogs.A claim they can’t in any way prove, but then, since when did that matter any more?
Big brands are in the firing line from the Food Standards Agency's tough salt-reduction targets, including Kellogg's corn flakes.
Health campaigners claim that more than 7,000 people are dying earlier than necessary each year because they eat too much salt.
After all, in modern science, if you seek out, and then find, evidence that actually contradicts your theory, then the evidence must be wrong, and not your theory…
But I digress:
However, manufacturers, including the Federation of Bakers, argue that the public is not prepared to accept the change in taste that will result from using less salt.‘The public’…? What have they got to do with this?
They also claim that salt operates as a useful preservative.
They can just help themselves to a big mug of ‘Shut the hell up’. Their betters are talking:
Rosemary Hignett, of the FSA, said: 'To continue to make progress we have set 2012 targets at levels that will make a further real impact on consumers' intakes, while taking into account technical and safety issues associated with taking salt out of food.'In other words: ‘Suckers! You thought you could appease the crocodile!’
Stephen Robertson, of the British Retail Consortium, said: 'Our members are Europe's leaders in salt reduction and have made fantastic progress in the last decade.Sorry, Steve, but you should never have taken the bait the first time. You cannot satisfy these people.
'But the new salt targets are much harder and, in some cases, we believe customers won't accept the change in taste.'
They don’t care whether customers will accept this or not. As far as they are concerned, customers aren’t there to take informed decisions and exercise a choice, they are there to live their lives according to the latest whim or diktat from government.
Gordon Polson, of the Federation of Bakers, said it could be ' technically impossible' for the industry to deliver further reductions 'without compromising taste or quality'.Yeah, I’m betting they aren’t going to let any ‘technical’ matters stand in their way, Gordon. Your companies are ‘rich’, they can just bear the huge cost. If you go to the wall as a result, they’ll be just as happy with that.
And, on cue:
However, Graham MacGregor, a professor of cardiovascular medicine and chairman of the salt reduction lobbying group CASH, insists more must be done.Why, yes! That’s the only possible reason for the companies to balk at this unscientific hogwash, isn’t it? They positively relish the thought of killing off their customer base!
He said: 'It's sad to see that some bakers and ham and bacon producers are not prepared to lower the salt content of their products and we can only speculate that this is for commercial reasons. Is it really worth thousands of lives? '
Update: The inimitable 'Daily Mash's' take on this.
Hat tip: Pavlov's Cat in the comments