One in five shoppers regularly ends up binning goods bought on supermarket buy-one-get-one-free offers, it emerged yesterday.
Research revealed a large percentage of consumers who snap up BOGOFs and three for two deals find sell by dates often expire before the items are used.
The report also found the average household succumbs to six special offers in a typical week.
And worryingly, one in five of those polled said they often buy food they don't like - just because it's cheap.So, what conclusions do we draw from this? That there's a lot of dim people about, who don't understand how freezers work?
Yesterday a spokesperson for the Organic, Naturally Different campaign, which carried out the research, said: 'It's completely unnecessary that so much food is going to waste.
'The findings show that just because a certain food is discounted or part of an offer people feel the urge to give in and buy it regardless of whether they need it or not.
'It's false economics if you end up buying food because it's cheap but subsequently don't like it or end up throwing it away.'Yes. Yes, it is. But that's hardly the fault of the companies that sell it, is it?
So good luck with your campaign to point out how stupid a lot of people are, and hope that they will therefore buy organic foo...
Oh. Hang on. You're not stupid, clearly!