When the supermarket chain Waitrose challenged shoppers to "finish the sentence: 'I shop at Waitrose because …' #WaitroseReasons" on Monday, it could not have envisaged the subsequent Twitter storm as internet jokers piled in to ridicule the brand for its posh image.Or possibly it did, as one person pointed out:
One observer said: "People are saying Waitrose don't quite get Twitter because of #WaitroseReasons hashtag. I think they do. No such thing as bad publicity."Well, indeed!
In a rather po-faced statement…Really? I don't read it that way.
…Waitrose tweeted: "Thanks for all the genuine and funny #WaitroseReasons tweets. We always like to hear what you think and enjoyed reading most of them."Some of them were rather amusing:
With an eye on the quality of its grammar, one remarked: "I shop at Waitrose because …" you say "Ten items or fewer" not "Ten items or less", which is important"…Standards, people - Waitrose haz 'em!