Packs of red meat should carry warning labels advising shoppers to ration themselves to three portions a week, amid controversial claims that livestock production is killing the planet.And you thought they just spent your donations setting up tiger reserves and cuddling dolphins…
The proposals come from the World Wildlife Fund (WWF), which also wants Britons to switch to milk substitutes as part of a radical move away from dairy farming.
Co-author of a new WWF study, Charlotte Lee-Woolf said: 'We've looked at what people are eating, and at a population level we are over-consuming red meat by 70per cent and dairy by 40per cent.'Note: ‘over consuming’ just means you are eating too much red meat by Charlotte Lee-Woolf’s standards. I bet you’re really concerned about that, aren’t you? I know I am….
WWF insists that the recent campaign from Sir Paul McCartney to encourage people to go 'Meat Free on Mondays' does not go far enough.Is this what people intend for the WWF to do with the money they donate to them for conservation and animal welfare? Hector people into changing their diets?
The organisation suggests people could switch to eating more chicken and other poultry and drinking milk alternatives made from soya or rice.
It also argues people should switch to consuming much more fruit and vegetables.
While the ideas may seem bizarre, it is clear that there are elements within the food and farming department, Defra, who will sympathise with its aims.Poor reporting by the Daily Fail here. We don’t actually know what they’d think about the proposal, and it would be stupid to assume that they would agree, since it would threaten their empire, and thereby their cushy jobs and pension.
Both the Secretary of State in the department, Hilary Benn, and his recently appointed number two, Jim Fitzpatrik, are vegetarians.
Besides, couldn’t they have just asked them about it? Or are reporters now simply making up the ‘news’ openly…?
As Mark Twain said:” If you don’t read the newspaper, you are uninformed; if you do read the newspaper, you are misinformed.”
However, director general of the Provision Trades Federation, Clare Cheney, hit back, saying: 'It's totally unrealistic to expect retailers to do something that would actually work in this area.Indeed…
'Consumers themselves would have to have the incentive to eat less meat and dairy, and there's no indication of that happening.'
The British Retail Consortium, which speaks for supermarkets, said: 'This approach is very radical.The logical outcome of the WWF’s approach would be that people wake up and start to see where the money they unwittingly donate to a charity with a panda logo goes – into control over the human animal.
'Retailers do not want to be seen as responsible for the decimation of the UK meat and dairy industry, which would seem to be the logical outcome of the WWF's approach.'
But that’s too much to hope for, I suppose…