Thursday, 19 August 2010

The Market Always Prevails…

Domino's Pizza, which was among the first fast food outlets in Britain to serve halal-only takeaways, has ditched the menu after poor sales.
Well, someone sure screwed up in the research department!
The chain enraged customers 18 months ago by completely removing pork from its pizzas in favour of halal-only meat at its branch in Hall Green, Birmingham.

But the pizza firm have been forced into an embarrassing U-turn back to their original menu due to poor sales.
So, either they grossly underestimated the number of Muslims who would flock to Domino’s once it went halal-only, or they grossly underestimated the number of non-Muslims who decided to boycott the place in retaliation.

It’s interesting that no-one seems to want to find out which it is, isn’t it?
Domino's Pizza have also reverted to conventional menus at the other two branches where they trialled halal-only menus for Muslim customers in Bradford and Blackburn.
So this wasn’t just a local ‘blip’…
In a letter to customers from its branch in Hall Green, which caters for surrounding Birmingham areas including Sparkhill, Moseley and Sparkbrook, Dominos explained: "I would like to draw your attention to the fact that the store is no longer serving a halal menu.

"Dominos Pizza Group decided to trial a halal menu in Hall Green and two other stores in 2009, but it hasn't had the impact expected and the company has reluctantly decided to return to a conventional Domino's menu in all three stores.

"This has not been an easy decision for us and we are sorry for an inconvenience."
‘Reluctantly’..? Why would they be reluctant to decide to stop losing any more money? Why would it not be ‘an easy decision’?

Oh, well. It’s not like they could have forseen this thou…

Oh:
The forced imposition of halal-only meat at a Burton fast food outlet has now ended.

KFC, in Middleway Park, finished its nationwide trial of selling halal only meat to its customers in Burton yesterday, after a reported dip in sales.

9 comments:

Curmudgeon said...

I wonder how the halal-only branches of Subway do in comparison with the others.

Rational Anarchist said...

The forced imposition of halal-only meat at a Burton fast food outlet has now ended.

KFC, in Middleway Park, finished its nationwide trial of selling halal only meat to its customers in Burton yesterday, after a reported dip in sales.


I don't quite understand - how can a local store finish a nationwide trial? Are the rest of the KFC stores nationally still selling Halal only?

Anonymous said...

Halal KFC is absolutely delicious though.

Weekend Yachtsman said...

Whereas the London Borough of wherever-it-was, which decided to service halal meat ONLY in ALL its schools, (without consulting anyone, natch), will continue on its merry way undaunted.

Customers? Voters? The people? Who are they and why do they matter?

RAB said...

Where are the Animal Rights and cruelty brigade when you need them?

Not a bloody peep out of them about Halal meat, which is just about the cruelest way you can kill an animal.

My dad owned a Slaughterhouse in the 60s, and the Health and Hygene regulations he had to comply with almost drove him nuts.

So I'd be very interested to know how Halal meat somehow gets a free pass.

Fascist Hippy said...

Quite right RAB

In light of recent arrests for the drowning of squirrels I presume that if it were Halal squirrel the RSPC fuckingA would be going mad but as it's just other animals it's fine.

JuliaM said...

"I wonder how the halal-only branches of Subway do in comparison with the others."

I didn't know there were any!

"I don't quite understand - how can a local store finish a nationwide trial?"

It's like another language, isn't it?

"Halal KFC is absolutely delicious though."

That's because KFC is absolutely delicious! Wouldn't want to live on it, mind...

"Whereas the London Borough of wherever-it-was, which decided to service halal meat ONLY in ALL its schools, (without consulting anyone, natch), will continue on its merry way undaunted."

They don't need to make a profit. Captive market...

JuliaM said...

"Where are the Animal Rights and cruelty brigade when you need them?"

Individuals do pop up in online discussions and newspaper letters columns, but rarely have I seen a representative of any named group or charity taking this tack.

It's almost like its a taboo subject, somehow. On the subject of fur, though, they never shut up!

DCBain said...

Nothing to do with the quality of their products, obviously.