Britain should stop its obsession with getting single mothers into work and pursue unemployed fathers, David Cameron's poverty adviser said last night.
And it mostly targeted people in work, so you can imagine how well targeting the unemployed is going to work.
So what's the plan, Frank?
Well, yes, they should.
Speaking at a lecture to the Attlee Foundation, a charity working in disadvantaged areas, he claimed the debate about poverty had been 'feminised', letting feckless fathers off the hook for living off benefits and failing to support their families.
He said men who refused to take a job offered to them should have their benefits cut altogether.
But if you think you can get that through Parliament, you’ve taken leave of your senses…