Oisin Murnion, chairman of the National Beef Association, said: ‘Farmers on this side of the Atlantic will be annoyed with Tesco.I buy British beef – hell, any beef – if I like the taste and the price. Not to keep ‘a way of life’ going!
‘It is extremely important that families buy British beef, not just for reasons of quality but also because it sustains a way of life and the countryside that is enjoyed by all.’
‘Supermarkets are only interested in the profit they make this week, not the long-term future of farming and food in this country.No, no, no! If production can’t or won't keep pace with demand, the supplier will go elsewhere!
‘If they paid a decent farm gate price for beef, production would rise in this country to meet demand.’
Good grief, is this what BSE does to the brain?
British farmers only produce 64 per cent of the beef we eat. Most of the rest comes from Ireland, but also, increasingly, Brazil and now, for the first time in many years, the U.S..And why not? If you can't fulfil the need, Oisin, someone else will. And the problem with waving the 'quality' flag is that most people are happy to eat inferior produce as long as it's cheap.
So, yes, they'll buy US beef in Tesco. Why wouldn't they?