Stairwells in public buildings will be labelled as exercise apparatus under a government-backed scheme to make office workers and commuters across Britain fitter.
Trials at three large office buildings found that signs advertising how many calories could be burnt by climbing a particular set of stairs increased the number of people using them by up to 29 per cent.
Oh, well, a nice little earner for signwriters, at least. But how much taxpayer cash is being squandered on this?
The new scheme, which will see staircases across the country labelled with calorie totals, was developed by StepJockey, with a £50 million grant from the government's Small Business Research.
*speechless*
1 comment:
Contrarian that I am, this sort of thing would have me switching from the stairs to the lift... and probably defacing the sign for good measure.
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