People are more likely to quit smoking and make other healthy lifestyle choices if offered small financial incentives, researchers have said.The ‘small financial incentive’ they get through not buying a packet of Benson & Hedges isn’t enough?
The charity Action on Smoking and Health (ASH) said that evidence of the benefit of financial incentives to help people quit was growing and could be “particularly helpful for the poorest most disadvantaged smokers”.
One recent study in Dundee found that smokers in deprived areas who were offered £12.50 per week to quit smoking had a three-month quit rate of more than 30 per cent, compared to the 14 per cent national average.That’s all..? 30%? Doesn't sound like much of a return on the investment to me.
And...what happens to the incentives given to the other 70%? Do they have to give them back?