Traders have spoken out over controversial plans to name a multi-million pound development City Sentral./facepalm
Did they learn nothing from the recent ‘Consignia’ fiasco?
Developer Realis decided on the name for Stoke-on-Trent's £350 million shopping centre in September.Well, quite! The company is in bullish mode over this, though:
But the intentional misspelling of the word central has been met with a flurry of complaints from residents and community leaders who have branded the name 'embarrassing'.
A letter has been sent to Realis in a plea to get the name changed, but the company has refused.Yeeees, so I guess you did factor in the ‘Consignia’ farce after all…
Managing director Duncan Mathieson said: "We did not decide on this name lightly or without considerable research and careful consideration.
"In my experience, new names always come in for criticism in the early days."
The company has explained how the use of the 'S' in 'Sentral' reflects the nature of the scheme – Stoke-on-Trent as central – while also giving it stand-out quality.Oh, it ‘stands out’, all right. But I don't think you'll like what it says about you...