Wednesday, 26 October 2011

Why Our Children Isn't Spelling Good..?

Traders have spoken out over controversial plans to name a multi-million pound development City Sentral.
/facepalm

Did they learn nothing from the recent ‘Consignia’ fiasco?
Developer Realis decided on the name for Stoke-on-Trent's £350 million shopping centre in September.

But the intentional misspelling of the word central has been met with a flurry of complaints from residents and community leaders who have branded the name 'embarrassing'.
Well, quite! The company is in bullish mode over this, though:
A letter has been sent to Realis in a plea to get the name changed, but the company has refused.

Managing director Duncan Mathieson said: "We did not decide on this name lightly or without considerable research and careful consideration.

"In my experience, new names always come in for criticism in the early days."
Yeeees, so I guess you did factor in the ‘Consignia’ farce after all…
The company has explained how the use of the 'S' in 'Sentral' reflects the nature of the scheme – Stoke-on-Trent as central – while also giving it stand-out quality.
Oh, it ‘stands out’, all right. But I don't think you'll like what it says about you...

7 comments:

Lynne said...

Where will it end? With a sign outside an Anglo-Japanese temple that says Ah-Soul?

Macheath said...

"We did not decide on this name lightly or without considerable research..."

...and, one assumes, the outlay of a not inconsiderable sum of money to keep a bunch of trendy PR types in champagne and Armani jeans.

Where's a Golgafrinchan B-Ark when you need one?

Chalcedon said...

His response suggests "Arrogant dickhead"

microdave said...

They aren't the only "Children who isn't spelling good"

When bosses are fools said...

Research? Ha!

I was once part of a 'research' team into a new logo. There were various designs from professionals and one from the managing director, who was a pompous arse (and as far as I know, still is, but modesty restrains me from naming the weasel)

Anyways, we went out and asked people for their view. And when they didn't agree with the MD's 'design' we had to go out and ask again, and again, until the public -- weary of this, no doubt -- finally accepted the required logo, aka the MD's doodle.

"See," grinned the idiot MD when we presented the final, final, final choice, "the public agrees with me."

Anonymous said...

A poor effort when they could have called it the Shitty Central.

The use of the 'S' in 'Shitty' reflects the nature of the scheme – Stoke-on-Trent as shite – while also giving it stand-out quality.

JuliaM said...

"Where's a Golgafrinchan B-Ark when you need one?"

It's long overdue, isn't it?

"They aren't the only "Children who isn't spelling good""

/facepalm

"...we had to go out and ask again, and again, until the public -- weary of this, no doubt -- finally accepted the required logo, aka the MD's doodle."

That guy must work for the EU now!