His campaign prompted a government U-turn that will see parents claim vouchers for about 1.3 million children in England during the summer holidays.
But he told BBC Breakfast there are "more steps that need to be taken".Of course. Did this scintillating intellect allow us a glimpse of his wisdom by explaining just what he had in mind?
A personal stylist for every chavmum, perhaps?
"People are struggling all year around so we still need to learn more about the situation people are in and how we can help them best."What happened to child benefit? That's still paid in the summer holidays, isn't it? How about they use it to feed the kiddies?
The support in England works out at about £15 a week per recipient, and will cost the public purse around £120m.Jesus wept! That's a lot of schooln'ospitals, isn't it? Has anyone got any other ideas to help him out?
Well... yes, actually:
There you go Marcus! Put your money where your mouth is. Not mine.