Shops that leave their doors open while keeping the heating on during the winter months could be using twice as much energy as necessary, a report claims.And? So? This is a problem because..?
Murat Basarir, of the Engineering Department at Cambridge University, studied energy usage at two shops in the city – Rymans the stationer and the independent Cambridge Toy Shop.Blimey! It took a study, by an engineer, to tell people that keeping the doors closed prevents heat escaping?
Energy usage at Rymans was reduced by 54 per cent when doors were kept shut for a day, while the Cambridge Toy Shop saved 30 per cent.
Did they think the shops didn’t know this? Why would they feel the need to tell them that?
A shop's carbon usage could be reduced by up to 10 tonnes of carbon dioxide a year by shutting doors – the equivalent of three return flights from London to Hong Kong – according to the report.Ah. Now I see…
Yes, indeed. It’s ecoloons again:
Jeannie Dawkins, director of the Close the Door campaign, which commissioned the research, said: “It's time for retailers to acknowledge the massive contribution they are making to energy waste and carbon emissions if they heat the street.No, not quite. It’s a commercial decision, you see.
"By simply closing the shop door, carbon dioxide emissions dramatically decrease, energy bills are reduced, and customers and staff are made more comfortable. It’s a no-brainer.”
Shops are well aware that they are losing energy, but it’s a price they are prepared to pay in order to get people through the doors, where they will spend money. These are mainly drawn from the vast numbers of ordinary people who like to shop in warmth and comfort and who don’t mind if the doors remain open, indeed, they may welcome that warm rush of air as much as I welcome the cold blast you get on hot days.
If they wanted to entice in the tiny, tiny minority of hatchet-faced, mung-bean-eating cretins that would be impressed by this ostentatious display of obeisance to Gaia, they’d close the doors.
But they don’t. Because, when it comes right down to it, there’s not enough of you to keep a whelk stall in business!
Never mind a major multinational…