Touring the farmers' markets, the owners of the Happy Pig Company trade on a growing consumer demand for meat from animals reared with kindness.Well, that last was certainly true. They were found eating the dead bodies of their companions, as a result of starvation. It doesn't get more natural than that!
They charge £35 for a few 'organic' chops and pork joints in a pack bearing their logo of a smiling cartoon pig leaning on a wall.
They boast that the 'top quality, additive-free' pork comes from pampered pigs living free-range in a field close to the sea, eating 'only natural foods'.
The Animal Health agency and East Sussex county council confirmed they were investigating.I wonder how many more of these enterprises are out there, cashing in on the demand for 'ethical organic farming', and thereby giving a bad name to real farmer who know what they are doing?