A mum whose baby girl was scarred after being scalded by coffee is backing a new awareness campaign.Oh? And how did she come to be scaled by hot coffee?
Miss Holdsworth is championing the “Not Kool” campaign run by Colchester-based safety information charity, Prevention Town.Do parents really need to be made aware? Clearly they do, if there’s a charity for it!
She hopes the hard-hitting awareness drive, using images of scalded children, will make parents think twice before handling hot drinks alongside their children.
Prevention Town appears to be a newly-registered charity, not yet ‘trading’ a year, so no financial reports are available.
They claim on their website that ‘Prevention Town is not Government funded, all our work is only possible because of the generosity of our kind sponsors and the general public’.
Miss Holdsworth said: “I hope the campaign reaches lots of people.That’s called ‘a natural response to an accident’. It’s not something anyone else really needs to be badgered about, is it?
“I would urge parents to think all the time about the dangers of hot drinks. Be aware and keep toys out of the kitchen. Now when I see mums handling coffees and their babies, I feel physically sick.”
Prevention Town founder Ross Carroll said: “The attitude is: ‘It won’t happen to me or my child’.And drum up trade…
“Unfortunately, it does. This is a caring mum offering a reality check to help people understand our message.”
Prevention Town creates health and safety animations featuring the Kools Family characters.So while it might not be getting taxpayer money in grants, it’s getting it by supplying ‘awareness campaigns’ of (I presume) increasingly mundane ‘threats’.
The animations are used in schools, universities and hospital wards.
I eagerly await the ‘Don’t juggle chainsaws around your baby!’ poster…
They also seem to be flogging safety ‘equipment’:
A children’s charity is selling safety products after finding parents in Colchester had to travel out of town to buy the equipment.A nice little earner for someone?
Prevention Town, in Crouch Street, is stocking stair gates and drawer and cupboard locks.