Tuesday, 17 February 2026

Most Of Us Don't Fall For This, Emma

When did food become medicine? There’s all the pseudoscientific supplementary stuff, but even normal food has started to feel functional, mere units of nutrition. A tally runs in my head of things I “need” to eat: am I getting enough oats, beans, leafy greens? What about nuts?

The edible sort, or your equally neurotic fellow columnists at the 'Guardian', Emma? 

I’m not sure I remember what I actually enjoy eating any more. I’m certain no one on earth enjoys eating flaxseeds – they have all the personality of polystyrene packaging chips – but I choke them down daily, for my cholesterol and gut health.

Then more fool you!  

A twentysomething man I know told me he knows the protein content of every food, which conjures the spectre of the generations of women unable to erase calorie counts from their brains. We’re making food a source of anxiety, not enjoyment.

I refuse to belive any  normal red-blooded chap would, but then I realise the sort of circles Emma likely runs in... 

It’s a luxury problem...for those with means, dietary neurosis is whipped up and egged on by companies and influencers, convincing us we need “immunity shots”, “brain food” packs and protein bars.

Indeed it is, most of us look askance at this sort of ultra-processed crap and wouldn't eat it if we could afford to.

Could we stop seeing eating as another way to self-optimise and remember it’s a daily joy? With Lent coming up, I’ve decided to observe what I’m calling “anti-Lent”. I’ll be giving up consuming anxiety-inducing nutritional content and instead eating food I love every day. It definitely won’t include sea moss.

Congratulations on joining the majority of people at last!  

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