In 1994, four of the world’s most famous supermodels were splashed across billboards under the slogan “We’d rather go naked than wear fur”. Fast-forward 21 years and it seems it is now another story for Naomi Campbell, Kate Moss, Elle Macpherson and Cindy Crawford, who have been pictured in fur coats, gilets and trimmed parkas.Wouldn’t be the first time a sleb was revealed as a hypocrite, mind you. But as anyone who has eyes to see could have told you, fur is no longer verboten. You see it everywhere on the high street, mostly as trim.
They are not alone in falling off the anti-fur wagon. Figures from the International Fur Federation show that the industry is enjoying another year of considerable growth. The demand for mink, sable, fox and ferret has soared and farmers have stepped up production.But not, of course, in England. Where animal welfare concerns could be regulated and addressed.
On the British catwalks last year, more than 60% of shows featured fur, and at New York fashion week the figure topped 70%. While luxury labels such as Fendi have a long history of featuring real fur in their shows, fur is increasingly being used by newer brands as well. In New York, the up-and-coming label Cushnie Et Ochs said fur was its favourite material of the season, adding that it was “not ashamed”.Why should they be? Fur is organic and often free-range!