New BBC director general Matt Brittin has told staff the BBC "has never been more needed" but that "tough choices are unavoidable as we make savings".
What do we need it for, that other broadcasters cannot provide, exactly?
In an email to staff, Brittin said: "The BBC has proved throughout its history how quickly it can reinvent itself to serve the needs of audiences - from restructuring for World War II to repurposing during Covid to spinning up services in conflict zones. We need, collectively, to call on that sense of urgency now."
The BBC has never served its audience because that’s not who it’s geared to and on which it has no need to depend for its cash flow. Just like the NHS.
"I know change will not be easy. Tough choices are unavoidable as we make savings. We should ask ourselves, honestly: if we were inventing the BBC today, what would we do? Then respond with clarity, pace and purpose."
Well, as the old joke goes, I wouldn't start from here! And I agree with Longrider - no one should be forced to pay for a license simply for possessing a tv. Move with the times, move to a subscription model. Then we will see what people truly rhink you are worth...
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