Online content creators should be "more honest" in the reviews of food that they are posting online, according to the Guild of Food Writers (GFW). Reviews of restaurants or other food outlets have become increasingly popular on video-sharing platforms such as Instagram and TikTok.
So? If I shrugged any harder I might damage my shoulders.
But Chetna Makan, who is vice president of the GFW, said that much of this content is "over the top", and lacks the knowledge and insight provided by traditional food critics. Cara Jackson, who is a content creator based in Northern Ireland, said while some creators are just "doing it for views", she has "always tried to be as honest as [she] can".
So, what on earth is this guild? Well, Reader, it's exactly what it seems like - a protection racket:
The Guild of Food Writers is the professional association of food writers and broadcasters in the UK; its members include authors, broadcasters, columnists, content creators, and journalists.
And they don't want anyone to think that the people doing it for free (or for attention) are a patch on the quality of their 'services'....
She said that while someone writing for a newspaper will have the confidence that platform brings, an independent creator might think if they talk badly about a restaurant's food, then they're "not going to get invited the next time". She added that this fear is not unfounded, with many companies choosing to work with creators making the most "over the top and animated" content, rather than "people with real knowledge and real graft and real insight into cuisines". Ms Makan said that these "over the top" creators are also more likely to get brand deals, where companies pay an influencer to talk about their product.
And they'd much rather people pay them, rather than these upstarts. It's simple protectionism.
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