'Worrying' for whom? Glad you asked, Reader - it would appear to be the usual NuPuritans and funsponges the progressive press so loves to pander to:
Yuck. “RTDs are booming,” said Steve Young, Bacardi UK’s business unit director, back in May. RTDs? Ready-to-drink beverages, the preferred name for alcopops among those that market them. See also FABs (flavoured alcoholic beverages). Is it just Breezers? Nope. Drinks giant Diageo has launched a new campaign across 20 countries to restore the fortunes of Smirnoff Ice, amid a near doubling in RTD sales over the last decade, fuelled by new brands including BuzzBallz.
How terrible it is that the populace should feel entitled to enjoy themselves in the sunshine!
How have these RTDs managed to overcome the inexorable decline in alcohol consumption? Gen Z have started drinking again.Why not? The news is enough to drive them to it, after all!
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