...so we'll go to the source:
Healthier ready-to-eat meals could cut EU emissions by 48m tonnes annually and save customers €2.8bn (£2.4bn) each year, as well as reducing disease, a report has found. Fast food and ready meals provide more than a sixth of the EU’s calories but contain far more salt and meat than doctors recommend, according to an analysis from the consultancy Systemiq commissioned by environmental nonprofit organisations Fern and Madre Brava.
So much for the labelling systems - given a choice, customers buy what they like, not what government says they should buy. Are you listening, electric car manufacturers?
“Making ready meals healthier and more sustainable is a no-regrets policy,” said Eduardo Montero Mansilla from the Spanish Consumers and Users’ Federation, one of 10 non-governmental organisations that co-authored the report. “We can improve the health of people and the planet at affordable prices.”
The report explored the effects of making big food companies comply with diets from the World Health Organization, which aims to avoid malnutrition and non-communicable disease, and the EAT-Lancet Commission, which tries to reduce environmental as well as human harm. In both cases, they found that ready-to-eat meals would need to contain about half as many refined grains and two-thirds less meat, on average, as well as “significantly” more legumes.
So at least this will have one good effect if it's ever implimented - people will go back to cooking for themselves, so they can have food with meat and flavour.
“We are currently living in a diet-related health crisis,” said Alba Gil from the European Public Health Alliance, which co-authored the report. “Our dietary habits shape our health, and therefore our future. It makes only sense that policymakers regulate the environments where we consume food to make it healthy and affordable by design.”
It only makes sense to people with a powerful urge to make others conform by crushing their free will. I thought we had a name for people like that?
The NGOs called on the EU to require big food companies to comply with health and sustainability guidelines for ready-made meals sold in the EU. The report did not analyse how consumers would respond to such a proposal.
Because it already knows. It can see how they react in other markets!
5 comments:
A friend of mine once said in regard to a meal that was a takeaway: "Eaten now and again, it's a treat; eaten every day, it's a bad food habit". (It was fish and chips, but it was in Australia, so a little different to cod). It would be even worse if it was every meal. The point is to have variety. I find it astonishing that so many ready meals are sold. I find it astonishing that people have a diet of takeaways. I don't find it astonishing that some people, me included, sometimes eat ready meals, sometimes eat takeaways, sometimes eat in restaurants and sometimes eat at home.
Buy a healthy ready-to-eat cottage pie and get 10 non-governmental organisations 'free'.
Many people can't afford to or have the time and capability to cook. These tend to be the sheep so they will conform to the edicts of these totalitarian do gooders and eat gruel.
People with extra cash will of course have the best options and will have decent foods. I wonder which batch those dictating this will fit into. The fucker talking about this won't be eating it.
“We are currently living in a diet-related health crisis,” said Alba Gil
Meanwhile average life expectancy increases......
"A friend of mine once said in regard to a meal that was a takeaway: "Eaten now and again, it's a treat; eaten every day, it's a bad food habit""
Agreed, and it seems strange that it's the workshy who appear to be able to eat takeaways every day. Doesn't it?
"Buy a healthy ready-to-eat cottage pie and get 10 non-governmental organisations 'free'."
😂
"The fucker talking about this won't be eating it."
Of course not!
"Meanwhile average life expectancy increases......"
Ah, reality is never a brake on the rhetoric of the charity sector.
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