The public is being encouraged to donate old mobile phones to help raise money to feed a London child.And who is spearheading this?
The parenting website Netmums and the charity Kids Company….Ooooo-kay….
… have joined forces to try to raise more than £1m to feed hungry and vulnerable children.
They say each phone donated will provide a month's worth of meals for an at-risk child helped by Kids Company.Errr, really? I mean, I don’t see how, unless each phone is a top of the line brand-new Blackberry or iPhone.
In a survey of 1,116 parents, Netmums found one in four (24%) knew of a child in their area who may be going hungry.
Just under a third (29%) said they had seen a rise in children suffering "food insecurity" over the past two years.That’s what they call it now when mummy and (rarely) daddy spend their benefits on booze and Sky+ subscriptions, is it?
Camila Batmanghelidjh, Kids Company founder, said: "We are seeing a lot more children struggling to get hold of food.
"We have kids who were so starving they stole frozen meat from a flat they visited and they ate it raw. We're seeing effectively responsible parents who are just not managing to have food in the house.
"Children don't have a public voice so they can't tell us. We have a collective responsibility to make sure every child has enough to eat."No. No, we don’t. I’m sick and tired of this – it’s not my responsibility to work long hours to be taxed to death so irresponsible parents can breed like rabbits and leave the care of the kiddiewinks to the state or to charities such as these.
Without some way of preventing this situation recurring, the poor old taxpayer is like the tiny warbler bound to run itself into the ground feeding the ever-hungry cuckoo chick.
Pictured: The British taxpayer and the welfare state...
And as a result, next season, there’s always more cuckoos.
But then, I guess, if you are making a tidy living out of cuckoos, you want there to be more every year. Don't you?