Alice King, who was diagnosed with anorexia nervosa, said she was shocked to see the monogram bodysuit on sale in the Urban Outfitters store in Churchill Square, Brighton.
The 22-year-old shared a photo of the outfit that she says looked more like “children’s clothing.”
Why? I mean, who else cares?
Alice said: “It was labelled as a medium and straight away it put my back up. I thought ‘how can that possibly be a medium?’ It was so tiny.
“With my history of eating disorders, things like this just trigger me. I posted pictures on my Instagram story because I thought I cannot be the only one who thinks like this.”
Ah. I see now. You wanted reassurance that you weren't a crazy person looking for confirmation of your neuroses. And you're clearly going to find that on....Instagram?
“I got so many replies from, mostly females, but some males too and they were just in shock, the same as me, that they could sell something like this.
“Urban Outfitters, along with other clothing brands, need to consider their younger audiences and the age at which people are more likely to struggle with these kinds of issues.”
I think UO probably believe all they need to do is sell clothes to people who want to buy them. I doubt they've considered attracting the tiny niche market of hysterical whackjobs who share outrage imagery on social media.
She is now calling for standard clothing sizes to be introduced across the fashion industry to prevent the promotion of “unrealistic expectations for women’s bodies.”
Well, good luck with that, because every store and in-supermarket brand is different, and a size 14 in one is likely to be a size 12 in another!
Urban Outfitters have been contacted for a statement.
The managing director is probably on his tenth brandy by now...