Online content creators should be "more honest" in the reviews of food that they are posting online, according to the Guild of Food Writers (GFW). Reviews of restaurants or other food outlets have become increasingly popular on video-sharing platforms such as Instagram and TikTok.
So? If I shrugged any harder I might damage my shoulders.
But Chetna Makan, who is vice president of the GFW, said that much of this content is "over the top", and lacks the knowledge and insight provided by traditional food critics. Cara Jackson, who is a content creator based in Northern Ireland, said while some creators are just "doing it for views", she has "always tried to be as honest as [she] can".
So, what on earth is this guild? Well, Reader, it's exactly what it seems like - a protection racket:
The Guild of Food Writers is the professional association of food writers and broadcasters in the UK; its members include authors, broadcasters, columnists, content creators, and journalists.
And they don't want anyone to think that the people doing it for free (or for attention) are a patch on the quality of their 'services'....
She said that while someone writing for a newspaper will have the confidence that platform brings, an independent creator might think if they talk badly about a restaurant's food, then they're "not going to get invited the next time". She added that this fear is not unfounded, with many companies choosing to work with creators making the most "over the top and animated" content, rather than "people with real knowledge and real graft and real insight into cuisines". Ms Makan said that these "over the top" creators are also more likely to get brand deals, where companies pay an influencer to talk about their product.
And they'd much rather people pay them, rather than these upstarts. It's simple protectionism.
8 comments:
"someone writing for a newspaper will have the confidence that platform brings," What, like the Grauniad?
"Nice restaurant column you've got there - be a shame if anything happened to it."
A fantasy dialogue of course but what extra benefits can the Guild of Food Writers offer?
Alas the GFW are in the same sinking boat as all their MSM colleagues.
And now they are all circling the same gurgler..
Battery Sergeant-Major (Shut Up) Williams, as always, has an appropriate response.
And it was not, " One must have a heart of stone........ "
We were having the same stuff about general bloggers a few years ago. Regular journalists were having the same problem with people doing their job free of charge and to a better standard. When I was at work, it was a regular occurrence for the radio news to be breaking a story that I had read about weeks before on a blog.
Stonyground.
Heh!
Very little, it seems, if it can be so easily threatened by someone with a camera and too much time on their hands.
😏
Yup! Post coming up on that!
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