However, despite the Paul Thomas Anderson's political thriller winning rave reviews and hailed as a 'masterpiece' by critics, when it came to the box office, it received a much more lukewarm reception.
Critics aren't always right. If you can't hook the audience, you're done for;you can't spend rave reviews.
While it took in an impressive $204.7 million globally, according to Variety the film needed to make around $300 million in order to breakeven, due to its staggeringly high budget - reportedly $175 million - and significant marketing costs.
High budget and marketing costs? James Cameron laughs at these being any kind of obstacle to box office success. And confounds the critics. Long may he continue! Going to watch 'Avatar: Fire And Ash' on the Monday before Christmas was the highlight of the year for me.
