"Oooh, hang on a minute..."
Yes, that extraordinary exchange flooded Twitter with OUTRAGE! that the AA might not put ladies first.
And as with any social media firestorm, when the boss waded in, in an attempt to pour some oil on the troubled waters (no doubt to the horrified stare of anyone the AA has employed as a media consultant) it didn't really go as he expected:
Ouch! I think I need more popcorn...