A council was criticised today after it drafted in a team of top consultants to rebrand a museum in Bristol - and they came back with the idea of reusing its original name.Which, knowing local councils, probably means it cost £200,000 and they are desperately trying to find some way to hide the other £100,000.
The project currently has the working title the Museum of Bristol, but when it opens in 2011 it will be called 'M Shed', the historic name of the harbourside building.
Residents today vented their fury at local reports the rebranding exercise reportedly cost £100,000. But Bristol City Council has so far not confirmed the cost.
Still, don't think these consultants didn't work hard for their money - it apparently took them months of 'meetings, brainstorms and site visits'...
And are the council contrite? Don't be silly:
Today the council defended the bumper payout and claimed the name 'demonstrates the direct relationship' with the museum's past.Well, it could hardly do otherwise, could it?
But why do they waste public money on these modern-day snake oil salesmen? Are council employees incapable of deciding on a name? Are they incapable of organising a public contest to name the thing?