The footballer and anti-poverty campaigner Marcus Rashford has vowed to reach hundreds of thousands of children who have never owned a book, before the publication of his own.
He's writing a book now? Well...no.
Written in collaboration with the journalist Carl Anka and the performance psychologist Katie Warriner...
Just what, exactly, is he contributing then?
...the book draws on stories from Rashford’s own life to show readers that “success is all about the mindset” and promises to reveal “how positive thinking can change your life, build mental resilience, learn how to navigate adversity and discover the unstoppable power of your own voice”.
He certainly can speak to that.
The Manchester United and England striker has signed a deal with Macmillan Children’s Books to promote reading and literacy among children from all backgrounds, and has previously talked about his own lack of access to books as a child.
Rashford said: “There were times where the escapism of reading could have really helped me. I want this escapism for all children. Not just those that can afford it.”
Wait, they don't have free libraries in Manchester?