The father of a teenager who drowned in South Yorkshire says more people could die if there isn't enough rescue equipment near open water.
Here we go again. Every year when it gets a bit warm, regular as clockwork...
"He was happy. He was going in the right direction," says his dad Simon.
Really? Was he?
When his school broke up for May half-term, Sam went swimming with friends at a local reservoir in Rotherham.
"He had no fear. He didn't see the danger of jumping in, despite not being able to swim," Simon adds.
*sighs* It's often a feature of these cases, though.
Simon is angry that his son couldn't be saved.
Not with his son. Or the friends who decided to ignore the warnings and take him swimming. Gosh, no!
There must be no personal responsibility, ever! It's the Modern Way.
He says there was a flotation ring at the reservoir but it was hidden underneath overgrown trees, so Sam's friends didn't see it.
Simon is fundraising for more life-saving equipment to be available near open water: "I want to get this campaign up and going so that money is not an excuse for not having this equipment around the water."
I suppose at least he isn't demanding someone else finance it.