...maybe you should have it, Virgin?
Virgin Atlantic has ditched its gender-neutral uniform policy for its team flying the England squad on a 'Gay Pride' jet to the Qatar World Cup amid concerns for their safety. The airliner said it worried the crew on today's Three Lions' flight to Doha could be at jeopardy persecution from strict Qatari authorities if they were found to be wearing the new LGBT-friendly outfits.
Shove it down the throats of those who you know are powerless to object, but cringe in the face of those who won't back down? How brave! How stunning!
Virgin said some countries, like the US and UK, are 'accepting of non-binary identities' and that the new uniform policy was being tested out in these first. But it said that the company had to 'consider its attitudes' of Qatar towards the LGBT community, which meant it launched a risk assessment.
I think that's your brand tarnished forever...