More than a third of children in the region are leaving primary school obese or overweight, new figures show.
Research released today (Friday, January 15) by the British Heart Foundation (BHF) has revealed the extent of weight problems facing young children, with 36 per cent of 11-year-olds in the North-East being an unhealthy weight.According to the discredited BMI measurement?
The study also reveals about 33 per cent of year six primary school children in Yorkshire and the Humber are obese or overweight, leading to the BHF to call for a ban on all junk food TV advertising before 9pm as part of the Government’s Childhood Obesity Strategy.I have, in the past, donated clothes and books to the local BHF charity shop. That stops now.
Mike Hobday, director of policy at the BHF, said: “It’s worrying that so many children in the North-East are obese or overweight.
“Carrying excess weight into adulthood increases the risk of developing heart disease in later life.
“We mustn’t allow food companies to continue to exploit a failing regulatory system that allows them to bombard TV screens with junk food adverts at the times when the highest numbers of children are watching TV.”Listen, Hobday, you worthless mouthpiece, I didn’t donate stuff to your charity so you can jump aboard every passing nannystate bandwagon going!
The BHF’s analysis found that legislation loopholes mean that food companies can advertise junk food during programmes watched by children. They found that 13 junk food adverts were shown during just one X-Factor show last year, promoting unhealthy snacks such as crisps, chocolate bars and pizzas to the children watching before 9pm.
Current regulations mean that foods high in fat, saturated fat, salt and sugar are banned from being advertised during children’s programming.
But the latest Ofcom figures show that two-thirds of children watch TV during what is considered adult airtime, hence the BHF’s call for a 9pm junk food advertising watershed.It’s not a ‘loophole’, FFS!
The regulations ban the advertising during children’s TV. That parents let their children watch adult TV is a matter for them, not for a charity.
And there is no such thing as ‘unhealthy snacks’. Unless they are eaten 24/7. And even if they are, that’s a matter for the individual. Not for a charity.