If anyone's going to get ridiculous press releases out there for everyone to mock, it's going to be them:
Consumers are throwing away too many discarded cups of tea and coffee, fizzy drinks that have gone flat and fruit juices past their best-before dates, said Wrap, the Government-funded waste watchdog.Why am I funding these goons with my taxes? Why?
Re-heating a cup of coffee or tea in the microwave is about five-times better for the environment than making a fresh one, Wrap calculated.
Their director can't help condemning himself out of his own mouth either, saying on the one hand:
Richard Swannell, the director of retail at Wrap, said: "It all adds up – 50ml here and 20 grams there. One of the main reasons why people throw food and drink away is a lack of awareness.And then later admitting:
"This is not about nagging people. It is about telling them about the opportunity to save money. And if we reduce carbon emissions, that's a good side effect."
Mr Swannell admitted that reheating cups of tea would not save consumers all that much money, but most shoppers did not realise the amount of resources that went into producing a single tea bag.Cretin. Can't even stick to a prepared script...
"The key thing – let's be frank – is not the money saved with reheating the odd cup of tea. But there is quite a lot of energy that goes into producing that cup, if you go back along the supply chain, to the growing of the tea bushes, the processing at the tea plant, the packaging, the distribution to the retailers."