Bosses at the Food Standards Agency reviewing the shelf life of beef, lamb and pork are set to give the go-ahead for longer expiry dates before Christmas.
Chilled beef, including cuts sold in trays with plastic wrappings, are currently given ten-day use-by labels. But in future, this timeframe is expected to be raised to 21 days in the fridge, with pork and lamb having 15-day and 14-day deadlines respectively.
Well, I'm sure this is all based on clear scientific research and a desire to better inform the public about critical food safety issues.
The move is part of a new drive to reduce 380,000 tons of meat waste a year in the UK, which is valued at £3 billion and is responsible for four million tons a year of greenhouse gas emissions.