Grocery store chain Trader Joe’s announced that it will not be removing popular international food labels despite being attacked as “racist” over the packaging.Good for them! An unusually strongly worded statement, for a change:
“A few weeks ago, an online petition was launched calling on us to ‘remove racist packaging from [our] products,’” the company said.
“Following were inaccurate reports that the petition prompted us to take action. We want to be clear: we disagree that any of these labels are racist. We do not make decisions based on petitions. We make decisions based on what customers purchase, as well as the feedback we receive from our customers and Crew Members. If we feel there is need for change, we do not hesitate to take action.”They have clearly learned from the Goya incident. Standing up to the keyboard warriors and Twitter bullies doesn't hurt your brand. It can, in fact, help it.