Unilever has said it will tackle advertising stereotypes and work with more businesses run by women and other under-represented groups as part of a wider inclusivity drive.
Shouldn't they choose business that give a good service or provide viable deals for the company? Isn't that how capitalism is supposed to work?
Dave Ingram, its chief procurement officer, said Unilever had set a target of spending €2bn (£1.8bn) a year with companies owned and managed by women, under-represented minority ethnic groups, people with disabilities and the LGBTQI+ community by 2025.
Whether they are any good, or not? Good lord, has the woke virus spread further and faster than Covid?
Unilever will also increase the number of advertisements that feature or are created by people from diverse groups. The move would “help tackle the prevalence of stereotypes that are often perpetuated through advertising, and promote a more inclusive representation of people”, it said.
Frankly, this just means more adverts that are unrepresentative of the real world that people can see around them - a world where everyone's a mixed race couple.
Unilever has also set a target of only working with businesses that pay employees at least a living wage or income by the end of the decade. Hitting this ambitious target would involve working with farmers, suppliers, NGOs and governments to bring about systemic change.
Remember when businesses existed just to make a profit for their shareholders?