A hospital has told staff to use terms like 'birthing parents' and 'human milk' rather than just referring to 'mothers' and 'breast milk' so transgender people are not offended.
That tiny minority.
Or rather, the even tinier minority who aren't content simply to get on with their new lives but insist everyone should be talking about them and following their societal-changing demands 24/7/365. A minority so tiny you'd need a scanning electron microscope to spot them amongst the teeming multitudes.
Except, as is so often, it's enthusiastically embraced, enhanced and promulgated by the progressives who have infected every single public sector organisation, and are rapidly moving to conquer the private sector now:
Brighton and Sussex University Hospitals NHS Trust unveiled a blizzard of 'gender inclusive' phrases in a drive to stamp out 'mainstream transphobia'.
What is 'mainstream transphobia'? Are trans people being hunted down in the street and burned at the stake by a howling mob? Are they being routinely denied human rights, denied jobs, housing, etc?
Of course not. So - as is common with all movements - in order to keep themselves in comfortable jobs, the organisations that claim to represent their needs focus on smaller and smaller 'issues'.
Other changes include replacing the use of the word 'woman' with the phrase 'woman or person', and the term 'father' with 'parent', 'co-parent' or 'second biological parent', depending on the circumstances.
And the wave of fury from the people who find their identities erased to ensure that this tiny minority can claim a 'victory' may well usher in genuine 'transphobia'. In the same way the sight of a rabid dog promotes 'caniphobia'...for self-defence!
The move was welcomed by inclusivity campaigners. Campaign group TransActual tweeted: 'This is fantastic, well done. Let's hope many more trusts follow suit. Everybody deserves to be treated with dignity and respect.'
Except when - in doing what you believe will achieve this - you are actually creating the thing you claim to be fighting...