Is he serious?
Well, yes, he appears to be. I'd have assumed they went to the company and the advert creators. That's if I bothered to wonder at all, that is...
And blow me, that's just what happens!The assumption being that if you don't donate some money to charity, you don't deserve to make any. A view shared by at least one commenter:
While Andrew Goodfellow, deputy publisher at Ebury Books, says Orlov's advance was "cheaper than most of the human authors in the Top 10", the book's real-life proceeds will be shared with Comparethemarket.com, which owns the rights to the character, ad agency VCCP, the campaign creator, and ghost writer Val Hudson.So why the concern? Well, a clue is in the examples of other campaigns:
Gio Compario Invented by the meerkat's rival site Go Compare, and played by Welsh opera singer Wayne Evans, the character releases a Christmas single this week: a cover of Santa Claus Is Coming To Town. At least this is for charity: Mr Compario is donating 25p from every single to Teenage Cancer Trust.
Churchill The nodding dog from the eponymous car insurer has been available for almost 10 years, costing £15.50, coming in hard or fluffy versions and saying "oh yes". Churchill, which owns the rights, donates £1.99 to the Dogs Trust for every sale and, last year, licensed the hound to 22 pantomimes, where he agreed with both Shane Richie and Linda Lusardi.