The number of train journeys made by commuters in Great Britain remains at less than half of pre-pandemic levels, figures show.
...so what are you going to do now that your customers have realised how you've been treating them and aren't putting up with it any more?
Are you going to lower your prices and improve your service to attract them back?
The rail industry is running a marketing campaign with the strapline “let’s get back on track” to encourage more people on to trains. It is aiming to create a “sustainable, more passenger-focused future” for the railways, particularly within the commuter market.
Hmmm, doesn't sound like it, does it?
Andy Bagnall, the RDG director general, said: “Rail connects people to jobs and opportunities, helps tackle congestion, and leaves the air in towns and cities cleaner than other forms of transport, so we’re keen to welcome more people back onboard.
Nope, don't think that's going to cut it. There's just not enough eco-nutters to care...
“Train companies are working hard to meet the changing needs of our passengers, including new flexi season tickets to give commuters more choice, while continuing to prioritise ventilation and extra cleaning, because as Britain recovers, every passenger delivers more than a journey.”
They've decided not to deliver more of their hard-earned money into your pockets, Andy. But I'm sure you've got a Plan B. What is it?