Laura Sandys, the MP for Thanet South, wants to set up a company specifically to sell “ugly” food.Well, they say people eat with their eyes, so good luck with that, love!
She said: “We have had very cheap food in the UK for many years. In some ways this has driven us to value it much less, so while we don’t pay much for food it costs us more money to produce it.”
Mrs Sandys, who would like to market the food under the brand name Ugly, has been discussing the matter with farmers in an attempt to understand why some fresh produce is rejected by supermarkets.
“You see the most amazing reasons,” she said. “For example, an apple that may not have enough red on one side, or too much green on the other. These apples do get used in things like apple juice, but obviously at a much lower [price]. Why should an apple that has not enough red or green not be acceptable when it tastes exactly the same?”'Proles! Eat your veg, yes, even the ugly ones, if you know what's good for you! The farming lobby must be appeased at all cost!'
According to Mrs Sandys the branding could be used to sell fish such as Pollock, which is considered less desirable than cod or haddock. It could also be used to market meats that have fallen out of fashion with the modern consumer, she added.Ooooh, don't encroach on Jamie's turf, Laura! There'll be a severed cod's head on your pillow if you aren't careful...