The recent social media trend of showing off spacious, bright, clean and perfectly organized pantries is...
Oh, wait. Surely not?
...rooted in racist, classist and sexist social structures, according to a professor from Chicago.
*deep sigh*
Associate Professor of Marketing Jenna Drenten said she took note of a recent uptick in what she branded 'pantry porn' - when women show off their fully stocked, methodically styled home supply closets. In particular, Drenten singles out ultra-influencer celebrities like the Kardashians for proliferating the trend as they show their millions of followers their pristine storage rooms.
It takes a lot to make me side with vacuous, empty-headed celebrities, but vacuous, empty-headed wackademics do it every time...
While beautiful, neat, airy kitchens and homes have long been associated with wealth and status, dirty and unkept kitchens and houses have indicated that their owners are not responsible enough and do not have the means to take care of them. Furthermore, women, it is implied, will be the ones taking care of the elaborate pantries and the things that are cooked with their abundance of ingredients - tying them, in a way that the modern woman perhaps rejects, to the domestic sphere.
So, cleanliness and pride in appearance are all racist? Isn't that a little bit, errr, what's the word I'm looking for here?
'Cleanliness has historically been used as a cultural gatekeeping mechanism to reinforce status distinctions based on a vague understanding of ‘niceness’: nice people, with nice yards, in nice houses, make for nice neighborhoods,' she wrote. 'What lies beneath the surface of this anti-messiness, pro-niceness stance is a history of classist, racist and sexist social structures.'
Who wants to live in a neighbourhood that's not nice and clean? I bet Jenna doesn't!
8 comments:
Yes, spin that wheel. Or alternatively, this week black people are incapeable of:
Cleanliness
That's useful. If anyone were to accuse me of being a racist I just show them a picture of my kitchen. Which reminds me, must do the washing up before the weekend.
https://twitter.com/hiwheychile/status/1641161104947552257?s=20
Tart's answer to 'feng shui', or whatever that un-cost-effective fad was a while back...
Doesn't everybody stock their pantries with the black stuff at the back?
Penseivat
Just hoovered my lounge , God I’m so racist.
Jaded
The message seems to be don't do anything well because it makes worthless losers feel inadequate. Being an underachiever isn't compulsory and it isn't my problem if you are one.
"Or alternatively, this week black people are incapeable of:
Cleanliness"
Well, quite! Once, that would have been 'racist' to say, wouldn't it?
"Which reminds me, must do the washing up before the weekend."
🤣
"https://twitter.com/hiwheychile/status/1641161104947552257?s=20"
"The only way to win...is not to play!"
"The message seems to be don't do anything well because it makes worthless losers feel inadequate."
Indeed so. It's almost as if they want some people to stay on the plantation, isn't it?
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