If you needed further proof that education has become little more than a commodity, then the news that Ucas is selling access to millions of students to advertisers might just be it.Just advertisers? Good lord, from the pearl-clutching going on, you’d think she’d discovered they were planning to sell students’ personal details to white slavers...
And anyway, aren't teenagers supposed to be clued up on all this technology stuff? Just set up a divert for these emails to go straight to the trash folder – job done!
Yes, you can opt out of receiving the digital marketing emails, but only by also agreeing to miss out on the education and careers newsletters, too.And how many students even read these in the first place? Will they miss them?
But it seems Rhiannon has been perturbed by commercialisation even from a tender age:
Even as a teenager I knew instinctively it was wrong. It was about 10 years ago that the first advertising posters cropped up at my school, in the corridors and canteen, advertising films and junk foods. Prior to that we had been using Pepsi-branded exercise books, but the posters were a step too far.Couldn’t you have just hurried past, eyes cast firmly on the ground, shielding yourself from the awful sight..?