Kevin Cook, 43, loves Bernard Matthews’ Golden Roast Turkey so much, he got excited when he heard they were on special offer at Sainsbury’s Tollgate store.Oh, my…
He cleared room in his freezer for ten of the turkeys and went to the store to stock up on the product, which he says is usually priced at £3.99 in other supermarkets.Yes, but what was it priced at for this offer, Kevin? That's surely the key?
However, when he got to the store, he discovered the offer price was the same £3.99, as the store had previously been charging £7.99 for the product.Whereupon Kevin, it seems, had a ‘Falling Down’ moment…
Angry Mr Cook, of Ashley Road, Dovercourt, decided to protest against the “offer” and went to the store to hand leaflets to other shoppers, but the police were called and he was escorted from the premises by security staff.Oh, the ignominy of it all!
“To me it’s morally wrong – everyone is struggling in the recession and food costs are spiralling.I’m welling up, at this point. An addict!
“Turkey is my favourite food. I have a turkey roast 52 weeks of the year – some weeks I have it twice. I’m a turkey addict.”
I wonder if he's tried going cold turkey?